Merryl Lynch Logo is dead

[beefy620]

21 hours ago, CousinRicky said:

https://www.insidehighered.com/news/2019/03/21/not-everyone-bullish-redesigned-university-south-florida-logo

That has them side by side. 

I feel like if the Merrill Lynch Bull and the Schlitz bull had a baby, thats what this logo is. 

[puc86]

Was there ever a time given for an official announcement? 

[George_Bullnard_Shaw]

21 hours ago, Apis Bull said:

I've seen them side by side. I stand by my statement. 

 

21 hours ago, CousinRicky said:

You're right. One is green and yellow and the other is blue and white.  One has its right leg up, the other the left and the tails are facing different directions. No way I would see that USF logo (it's the one on the right) and not think of Merrill Lynch.

You might be able to defend the differences in court and win. But the court of public opinion immediately screamed "MERRILL LYNCH" when they saw the logo.

[puc86]

12 minutes ago, George_Bullnard_Shaw said:

 

You might be able to defend the differences in court and win. But the court of public opinion immediately screamed "MERRILL LYNCH" when they saw the logo.

But if you defended the logo in court and won you would be stuck with the worst logo in all of education, so in actuality by winning you would be losing. 

[George_Bullnard_Shaw]

2 minutes ago, puc86 said:

But if you defended the logo in court and won you would be stuck with the worst logo in all of education, so in actuality by winning you would be losing. 

Indeed. A Pyrrhic victory!

[&rew Bull]

Joe Hice sent this email out. I'm surprised the message came from him considering he was responsible for the rebrand. I was thinking he would disappear from all things USF.

 

[George_Bullnard_Shaw]

We just got the official email at our staff email.

 

Dear USF community:

Last Fall we introduced a new academic logo for the University of South Florida that we believed was a positive representation of our pride and optimism. This new logo featured the image of a bull and was meant to help usher in a new era for USF and to celebrate the incredible momentum we have built over the past 63 years.

As you know, there has been a great deal of controversy over the bull image and the new color palette. We heard this from many of you over the past six months through email, on social media and in person. We know that the feedback comes from a place of great pride and passion for USF, and we have listened. As a result, we have decided to stop using the new bull logo. Instead, we will adopt the “Iconic Bull U,” which has been used by USF Athletics for almost 15 years, to represent the entire university. We will also return to the traditional green-and-gold color palette of the university. Implementation of the changes will begin immediately and continue throughout the summer.

Think of what we have accomplished under the Bull U, the students we have attracted, the faculty we have attracted. We became preeminent and were awarded for our performance. We raised more than $1 billion. We created an ever-improving culture of student success and academic achievement. We are building one of the most significant projects in the university’s history, the new USF Health Morsani College of Medicine and Heart Institute in downtown Tampa, and the story continues.

We wouldn’t be Bulls if we didn’t take risks. That’s part of our nature; to push boundaries; to venture in new directions; to try new things. Even if we have to turn back, we grow and we learn.

And we have learned.

The new “A Future Without Limits” marketing initiative will continue with the “Bull U” logo. It is already paying dividends. Since we launched the effort this Spring, the USF story has been featured in print and digital media throughout the nation and around the world. More than 25 million people have seen our ads. They are taking notice and asking to learn more about USF.

Thank you for your passion for USF. As our most ardent supporters, you play a huge role in advocating for our continued success. We hope we can continue to count on that support through this transition and into the future.

Please let me know if you have any questions, and thank you for all you do on behalf of our great university.

GO BULLS!

Joe Hice
Vice President Communications and Marketing

[DELdaBull]

Yes

[JTrue]

4 minutes ago, George_Bullnard_Shaw said:

We just got the official email at our staff email.

 

Dear USF community:

 

Last Fall we introduced a new academic logo for the University of South Florida that we believed was a positive representation of our pride and optimism. This new logo featured the image of a bull and was meant to help usher in a new era for USF and to celebrate the incredible momentum we have built over the past 63 years.

 

As you know, there has been a great deal of controversy over the bull image and the new color palette. We heard this from many of you over the past six months through email, on social media and in person. We know that the feedback comes from a place of great pride and passion for USF, and we have listened. As a result, we have decided to stop using the new bull logo. Instead, we will adopt the “Iconic Bull U,” which has been used by USF Athletics for almost 15 years, to represent the entire university. We will also return to the traditional green-and-gold color palette of the university. Implementation of the changes will begin immediately and continue throughout the summer.

 

 

Think of what we have accomplished under the Bull U, the students we have attracted, the faculty we have attracted. We became preeminent and were awarded for our performance. We raised more than $1 billion. We created an ever-improving culture of student success and academic achievement. We are building one of the most significant projects in the university’s history, the new USF Health Morsani College of Medicine and Heart Institute in downtown Tampa, and the story continues.

 

We wouldn’t be Bulls if we didn’t take risks. That’s part of our nature; to push boundaries; to venture in new directions; to try new things. Even if we have to turn back, we grow and we learn.

 

And we have learned.

 

The new “A Future Without Limits” marketing initiative will continue with the “Bull U” logo. It is already paying dividends. Since we launched the effort this Spring, the USF story has been featured in print and digital media throughout the nation and around the world. More than 25 million people have seen our ads. They are taking notice and asking to learn more about USF.

 

Thank you for your passion for USF. As our most ardent supporters, you play a huge role in advocating for our continued success. We hope we can continue to count on that support through this transition and into the future.

 

Please let me know if you have any questions, and thank you for all you do on behalf of our great university.

 

GO BULLS!

 

Joe Hice
Vice President Communications and Marketing

My wife's department has been talking about it all morning. They hated the new bull as much as everyone else did.

[George_Bullnard_Shaw]

1 minute ago, JTrue said:

My wife's department has been talking about it all morning. They hated the new bull as much as everyone else did.

I don't know anyone who liked it. Other than one person in Slack.