Merryl Lynch Logo is dead

[MaltLiquorBull]

2 hours ago, beefy620 said:

I feel like if the Merrill Lynch Bull and the Schlitz bull had a baby, thats what this logo is. 

Hey.  I resemble that remark!

[&rew Bull]

Here's the first official thing I've seen from the school

 

"not everyone will agree with decision" - Does this guy really think there's going to be friction in rolling out the U?

[puc86]

2 minutes ago, &rew Bull said:

Here's the first official thing I've seen from the school

 

"not everyone will agree with decision" - Does this guy really think there's going to be friction in rolling out the U?

By hopeful we can all move on I’m pretty sure he means he hopes he isn’t fired.

[BDYZR]

1 hour ago, Triple B said:

Would be kind of cool but I don’t think any more support for the  is needed. The war is over. 

I think that any support for USF is better than none no matter the issue. Get enough people down there we might even make on the local news channels.

[94 Bull]

[BayIslandBull]

I received an email from the school:

Dear USF community:

 

Last Fall we introduced a new academic logo for the University of South Florida that we believed was a positive representation of our pride and optimism. This new logo featured the image of a bull and was meant to help usher in a new era for USF and to celebrate the incredible momentum we have built over the past 63 years.

 

As you know, there has been a great deal of controversy over the bull image and the new color palette. We heard this from many of you over the past six months through email, on social media and in person. We know that the feedback comes from a place of great pride and passion for USF, and we have listened. As a result, we have decided to stop using the new bull logo. Instead, we will adopt the “Iconic Bull U,” which has been used by USF Athletics for almost 15 years, to represent the entire university. We will also return to the traditional green-and-gold color palette of the university. Implementation of the changes will begin immediately and continue throughout the summer.
 

Think of what we have accomplished under the Bull U, the students we have attracted, the faculty we have attracted. We became preeminent and were awarded for our performance. We raised more than $1 billion. We created an ever-improving culture of student success and academic achievement. We are building one of the most significant projects in the university’s history, the new USF Health Morsani College of Medicine and Heart Institute in downtown Tampa, and the story continues.

 

We wouldn’t be Bulls if we didn’t take risks. That’s part of our nature; to push boundaries; to venture in new directions; to try new things. Even if we have to turn back, we grow and we learn.

 

And we have learned.

 

The new “A Future Without Limits” marketing initiative will continue with the “Bull U” logo. It is already paying dividends. Since we launched the effort this Spring, the USF story has been featured in print and digital media throughout the nation and around the world. More than 25 million people have seen our ads. They are taking notice and asking to learn more about USF.

 

Thank you for your passion for USF. As our most ardent supporters, you play a huge role in advocating for our continued success. We hope we can continue to count on that support through this transition and into the future.

 

Please let me know if you have any questions, and thank you for all you do on behalf of our great university.

 

GO BULLS!

 

Joe Hice
Vice President Communications and Marketing

 

[tau.reanb]

This is really good news. We already have one of the best logos in all of college sports, and they nearly ruined it with a middle school design class-level amateur logo. Such a waste of money and time. 

[Triple B]

8 hours ago, Triple B said:

Would be kind of cool but I don’t think any more support for the  is needed. The war is over. 

 

6 hours ago, BDYZR said:

I think that any support for USF is better than none no matter the issue. Get enough people down there we might even make on the local news channels.

Yeah, but when the issue is the fix of a, according to some, total **** up, do we really want the local media alerted any more than they are ........ I'm guessing Toad may already have a column in the works after the official news today.

[puc86]

16 minutes ago, Triple B said:

 

Yeah, but when the issue is the fix of a, according to everyone, total **** up, do we really want the local media alerted any more than they are ........ I'm guessing Toad may already have a column in the works after the official news today.

 

[BayIslandBull]

$1 million wasted ... Could have flown a blimp all over & put billboards up everywhere in Big 12 country for that.

Or an IPF or something ...