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USF Brand and Image Problem


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22 minutes ago, Old_Bull said:

Wow! we don't want to be a "Directional School". Look what happened to schools like North Carolina, South Carolina, University of Southern California.

 

Are you trolling or do you seriously want to push that line? 

1. North Carolina is a flagship school in the STATE of North Carolina. 

2. South Carolina is a flagship school in the STATE of South Carolina. 

3. Southern California is a PRIVATE school with a long established athletic history. 

 

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1 hour ago, bullsbucsfan426 said:

Are you trolling or do you seriously want to push that line? 

1. North Carolina is a flagship school in the STATE of North Carolina. 

2. South Carolina is a flagship school in the STATE of South Carolina. 

3. Southern California is a PRIVATE school with a long established athletic history. 

 

Well, they are ALL directional schools.

USC is obvious.

USCe includes the word EAST to distinguish it from the REAL USC

And UNC is formally known as the University of North Carolina at Chapel Hill

So there  :P

 

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This is probably not good

 

42022E82-65D2-4C8F-9767-6093539CAECA.png

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11 hours ago, Old_Bull said:

Wow! we don't want to be a "Directional School". Look what happened to schools like North Carolina, South Carolina, University of Southern California.

 

I'm with you on Southern Cal, but North Carolina and South Carolina are not, "directional" schools.

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12 hours ago, Old_Bull said:

Wow! we don't want to be a "Directional School". Look what happened to schools like North Carolina, South Carolina, University of Southern California.

 

You forgot Northwestern.

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8 hours ago, Brad said:

This is probably not good

 

42022E82-65D2-4C8F-9767-6093539CAECA.png

I see this as the most logical approach. 

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15 hours ago, Apis Bull said:

I'm with you on Southern Cal, but North Carolina and South Carolina are not, "directional" schools.

West Virginia U - WVU 

how about South New Hamphire U too?  North Dakota State?

...pot stirred

:FIREdevil:

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I like the goal of brand renovation but none of those ideas are good. Changing the name to USFTB and making the motto "Let's Build Something" are unmitigated disasters, not well thought out solutions to a complex problem. Sounds like  amateur hour, not world-class execution. 

I am officially raising my hand to be an unpaid consultant on this project because it's already off the rails. 

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If we knew 40 years ago what we know now, the name should have been changed to Tampa Bay University.  GO TBU Bulls!

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2 hours ago, hm101 said:

I like the goal of brand renovation but none of those ideas are good. Changing the name to USFTB and making the motto "Let's Build Something" are unmitigated disasters, not well thought out solutions to a complex problem. Sounds like  amateur hour, not world-class execution. 

I am officially raising my hand to be an unpaid consultant on this project because it's already off the rails. 

Do you have contacts there?  If not, Andrew Goodrich would be a good person to start with. He is only Athletics but a bright guy with a stellar personality and is now Dr. Goodrich.  Would make a great AD IMO.

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