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Merrill Lynch, anyone?

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I'm going to take a guess and say that it'll be a generational thing whether you like this logo or not. The oldtimers like me prefer something more traditional.

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Just wait. The guy they hired for marketing wants to change the athletic U to some BS rounder version.

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I was off on where I was guessing this was going. Now this conflicts with the colors Athletics is using and South Florida vs. USF is not cleared up either. 

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I'd wait and judge the color from the actual file, when published.  This is from a photo.

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Awful

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16 minutes ago, Dave_Glaser said:

Merrill Lynch, anyone?

First thing I thought of as well

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My issue is with the "F".  I would prefer a 3-D style like the other letters.

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