New logo

[TheAccountant]

The previous logo looked professional and academic. The new logo looks too cartoonish and childish. I give it 3 out of 10 stars. That being said, I could care less, the main change will take place on the USF website. The academic logo isn't used that often I feel. 

[BDYZR]

2 hours ago, Rocky Style said:

The Horror!

https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/merging-athletic-and-academic-logos

 

[gibbsak]

55 minutes ago, gibbsak said:

Thought the whole point is that we have too many logos,  or a brand issue, or however they phrased it.

Sure, athletics has the , but if they're worried about a unified brand I would expect changes across the board.

I also missed the photo of Judy with both logos when I posted...

[TheAccountant]

Here is some additional information on the new logo for those interested. Also includes horizontal versions and shows what each college (i.e. college of business, health, etc.) will look like.

 

https://www.usf.edu/ucm/documents/communications-marketing/usf-preview-brand-guidelines.pdf

[BayIslandBull]

2 minutes ago, BDYZR said:

https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/merging-athletic-and-academic-logos

 

This is exactly it. The biggest benefit of a successful football program is the incredible marketing value it brings to the university as a whole. 

[NewEnglandBull]

Judy is not the biggest fan of USF athletics. She tolerates it but is not all in. At the end of the day she did not want our brand to be based on the athletic logo which is far superior than anything an agency could come up with. 

[NewEnglandBull]

When did our school colors change from gold to yellow????

[BDYZR]

44 minutes ago, NewEnglandBull said:

Judy is not the biggest fan of USF athletics. She tolerates it but is not all in. At the end of the day she did not want our brand to be based on the athletic logo which is far superior than anything an agency could come up with. 

Just curious, where does that come from? I have seen her at numerous football, women's basketball, baseball, and softball games. Always engaging and seemingly excited by the game.

[Apis Bull]

I don't hate the Bull.  The USF font and the colors on the other hand.

[Rage]

1 hour ago, TheAccountant said:

Here is some additional information on the new logo for those interested. Also includes horizontal versions and shows what each college (i.e. college of business, health, etc.) will look like.

 

https://www.usf.edu/ucm/documents/communications-marketing/usf-preview-brand-guidelines.pdf

This informational material looks better than the initial picture that started the thread.