Here is what Tulane was asking and getting for naming rights. I think they got 15 million alone for the stadium name. Go Bulls! from http://www.tulanegreenwave.com/facilities/yulman-naming-opportunities.html Home Field Advantage & Capital Giving Tulane University is fully committed to building a nationally renowned football program and the leadership, from the Board of Trustees to the President and Director of Athletics, has taken aggressive action to ensure success in this endeavor. The salary pool for the football coaching staff has been significantly increased, the football budget has grown in order to enhance our recruiting efforts and provide the very best for our current football student-athletes, and we will soon have a true "Home Field Advantage" with a state-of-the-art on-campus stadium. Tulane University is embarking on an aggressive fundraising campaign in order to usher in a new era of success for its athletics programs and has launched a $70M Home Field Advantage Campaign. The Home Field Advantage Campaign provides donors, season ticket holders, athletics fans, Tulane alumni, parents and students, and the community at large with a facility offering exceptional fan amenities - on the Uptown campus of Tulane University. Additionally, the campaign will provide increased resources for all athletics programs. In addition, the Tulane Athletics Fund (TAF) has an aggressive campaign goal of $5M over three fiscal years. Any unrestricted gift to the Home Field Advantage Campaign that is not designated specifically to Yulman Stadium will be a part of the Tulane Athletics Fund. General Yulman StadiumSOLDBenson Field SOLDJill H. and Avram A. Glazer Family Club SOLDGameday Plaza $5,000,000Scoreboard $5,000,000Naming of Multipurpose Room $3,000,000Westfeldt Terrace SOLDCapital One Bank Fan Deck (South Endzone) SOLDTailgating Village (LBC Quad) $1,000,000Tulane Athletics Hall Of Fame Wall $1,000,000Family Zone (south end zone) ReservedMullen Letterwinners Lounge SOLDAuxiliary Scoreboard SOLDJames W. Wilson Jr. Press Center SOLD New Orleans Advocate Alumni Deck SOLDFirst NBC Bank Deck (North Endzone) (upper-half) SOLDJohnson Family Concourse SOLDMichael R. Boh Student Section SOLDIberia Bank Bunker Suite SOLD Main Press Room (In Press Box) $500,000Old Tulane Stadium Medallion (First NBC Bank) SOLDCaptains Club Room (Elmer Smith) (AD's Suite) SOLDJones Walker Concession Stands SOLDErvin S. Cooper Tulane Gameday Tunnel (Angus Cooper) SOLDBirdoff Family Student Tunnel Entrance SOLDNaming of Westside Platform $150,000Diener Family Visitor's Locker Room SOLDVernon Brinson/Royal Honda TV Broadcast Booth SOLDNicholson Radio Booth SOLDRich Schmidt Tulane Coaches Booth SOLDBlock Family Press box Control Room SOLDMaisel-Bronstein Family Replay Booth SOLDNaming of Visiting Coaches Booth $50,000The Greenhill Family Officials Locker Room SOLDNaming of Visiting AD $50,000