USF is a better school academically and prestige wise. Research wise we are kicking butt and hopefully can get into the AAU within the next decade. Judy G gets a lot of flack, but she can get people to open their checkbooks.
We have a bigger TV market than Orlando by around 350,000 TV homes according to Nielsen (http://www.tvb.org/media/file/Nielsen_2014-2015_DMA_Ranks.pdf), which is about the same as adding an entire additional Waco market, the home of Baylor. Of course I am biased, but I think we will over the long haul be better in most sports, including football, basketball, and baseball. We hit the skids in football and basketball at probably the worst time possible.
As far as airports, Tampa's is great and studied as a model for airport designers around the world. We also have St Pete/Clearwater just across the bay, so we also have two or more airports. The Tampa Bay Area is easy to get to, and has enough hotels and a nice enough stadium to host Superbowls, We have the beaches, and quite frankly I would think that most any tourist would rather stay on the beaches and drive an hour and a half to go to Disney World when they want to see Mickey.
Just about every time I have to go to Orlando, I ask myself who would want to live there. I can't really imagine anybody who can make a choice picking the Orlando area over the Tampa Bay Area as a place to be.
All that doesn't really matter, though, as far as the Big 12 expanding. I would expect them to pick schools that will be the best for them in the long run. I don't like it, but I think that means taking both USF and UCF.
Go Bulls!