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USF Brand Survey


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This is actually hilarious. The "Ambition over Tradition" tag line isn't bad, but the new logo branding is awful. They spent way too much money to scrap that, however. There is no reason at all that they shouldn't have just expanded on the athletics logo. It's universally liked. I thought I had read that they were primarily going to focus the rebrand on aligning USF more with Tampa to eliminate the geographical confusion. That's the direction they should have gone, utilizing the existing, excellent athletics logo.

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4 minutes ago, Rocky Style said:

Ambition over tradition?  Lol

why can't we have both?

AMBITION to BUILD ON tradition!

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4 minutes ago, TRUTH D. Antagonist said:

why can't we have both?

AMBITION to BUILD ON tradition!

That’s too ambitious 

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BTW: I'm familiar with the guy who I believe is in charge of this mess - Joe Hice. He came from the same position at UF. Heard him speak before at a PR conference. Don't know if he was let go there or not. I'd be surprised he left there for here. He is a big time Gator. He's also well on the back side of his career.

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does the fake Merryl-Lynch bull with the highlighter yellow font replace the crest? Or what exactly is it replacing. I still don't ******* know

image.jpg

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1 minute ago, Dave_Glaser said:

BTW: I'm familiar with the guy who I believe is in charge of this mess - Joe Hice. He came from the same position at UF. Heard him speak before at a PR conference. Don't know if he was let go there or not. I'd be surprised he left there for here. He is a big time Gator. He's also well on the back side of his career.

 

EF7AD50D-55B5-4866-865B-382D103A15A8.jpeg

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6 minutes ago, TRUTH D. Antagonist said:

does the fake Merryl-Lynch bull with the highlighter yellow font replace the crest? Or what exactly is it replacing. I still don't ******* know

image.jpg

Apparently only an act of G-d can replace the crest, it replaces the block lettered green and gold University of South Florida that would be on Alumni Association stuff and on some banners.

A7A38F0C-E196-49C0-83B9-0F4945E04B2D.png

Edited by puc86
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9 minutes ago, TRUTH D. Antagonist said:

**** it, why not just bring back RoboGoat? 

image.jpg

I always dream of a throwback helmet 

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They’re only a few million dollars and six months too late on the survey. No biggie.

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