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USF Brand Survey


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That "Ambition over Tradition" was very dismissive of alumni and flat out insulting.  They were going for the hip and new crowd, and they lost sight of that the old guard are the ones with the money, not some Gen Z hipster with their face buried in their smartphones.  🙄

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I too addressed the logo....for the academic logo, I prefer the classic block letters....do not care for the neon bull.....using a single logo for academics and athletics seems more unified, especially if the current athletic USF is utilized 

Edited by BullEdD
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