P5 football marketing

[Sellular1]

13 minutes ago, Azmodi said:

I think he meant take our winning % vs theirs and see how we fair. Wins vs Losses.

Wins vs top 20 ranked teams during same time period.

[TheUpperHand]

1 hour ago, BullMSEE said:

Just a thought, but why not a marketing campaign that extenuates our wins over current P5 teams (and a few other of the expansion candidates sprinkled in).  I feel like our history of qualities isn't getting the respect it should, and it shows we can play with the big boys.  I haven't researched closely, but I doubt the other candidates have such a resume.  How about some billboards in Austin, College Station, Norman, Morgantown, etc containing some of this:

DATE	OPPONENT	RESULT
Sep 25 2004	@ TCU	W 45-44
Sep 24 2005	vs #9 Louisville	W 45-14
Nov 5 2005	@ Rutgers	W 45-31
Nov 12 2005	@ Syracuse	W 27-0
Oct 14 2006	@ North Carolina	W 37-20
Nov 4 2006	vs Pitt	W 22-12
Nov 11 2006	vs Syracuse	W 27-10
Nov 25 2006	@ #7 West Virginia	W 24-19
Sep 8 2007	@ #17 Auburn	W 26-23
Sep 22 2007	vs North Carolina	W 37-10
Sep 28 2007	vs #5 West Virginia	W 21-13
Nov 10 2007	@ Syracuse	W 41-10
Nov 17 2007	vs Louisville	W 55-17
Nov 24 2007	@ Pitt	W 48-37
Sep 12 2008	vs #13 Kansas	W 37-34
Sep 27 2008	@ NC State	W 41-10
Oct 18 2008	vs Syracuse	W 45-13
Sep 26 2009	@ #18 Florida State	W 17-7
Oct 3 2009	@ Syracuse	W 34-20
Oct 30 2009	vs #21 West Virginia	W 30-19
Nov 21 2009	vs Louisville	W 34-22
Nov 3 2010	vs Rutgers	W 28-27
Nov 13 2010	@ Louisville	W 24-21
Nov 27 2010	@ Miami	W 23-20
Dec 31 2010	vs Clemson	W 31-26
Sep 3 2011	@ #16 Notre Dame	W 23-20
Nov 11 2011	@ Syracuse	W 37-17
Oct 10 2015	vs Syracuse	W 45-24
Nov 14 2015	vs #22 Temple	W 44-23
Nov 20 2015	vs Cincinnati	W 65-27
Nov 26 2015	@ UCF	W 44-3

 

OK, I'm going to poo-poo on this and play Devil's Advocate. It's a good thought, but what would a public campaign accomplish? Billboards, for instance. Putting aside the fact that they're not a great medium for conveying this type of information -- who are we targeting with these billboards? The B12 Presidents? I'm sure we've already made presentations to them directly either in-person or through marketing materials with this, and other, more extensive information. That was much more effective, impression-wise and cost-wise. Or is this meant to target the casual fan in these towns and raise their awareness of Bulls football? If so, what would that do? There wouldn't be a couch-burning uprising in Morgantown crying for the inclusion of USF football or a sudden influx of out-of-state TV viewers who have no connection to the university. Our marketing needs to focus on owning our own market and getting butts in seats locally.

 

[Azmodi]

2 minutes ago, TheUpperHand said:

OK, I'm going to poo-poo on this and play Devil's Advocate. It's a good thought, but what would a public campaign accomplish? Billboards, for instance. Putting aside the fact that they're not a great medium for conveying this type of information -- who are we targeting with these billboards? The B12 Presidents? I'm sure we've already made presentations to them directly either in-person or through marketing materials with this, and other, more extensive information. That was much more effective, impression-wise and cost-wise. Or is this meant to target the casual fan in these towns and raise their awareness of Bulls football? If so, what would that do? There wouldn't be a couch-burning uprising in Morgantown crying for the inclusion of USF football or a sudden influx of out-of-state TV viewers who have no connection to the university. Our marketing needs to focus on owning our own market and getting butts in seats locally.

 

Excuse me Sir but, this is not the place for reason or in depth thought. This is a message board. Seriously, who do you think you are? THIS IS TBP!!!!!!

[CousinRicky]

4 hours ago, BullMSEE said:

Just a thought, but why not a marketing campaign that extenuates our wins over current P5 teams (and a few other of the expansion candidates sprinkled in).  I feel like our history of qualities isn't getting the respect it should, and it shows we can play with the big boys.  I haven't researched closely, but I doubt the other candidates have such a resume.  How about some billboards in Austin, College Station, Norman, Morgantown, etc containing some of this:

DATE	OPPONENT	RESULT
Sep 25 2004	@ TCU	W 45-44
Sep 24 2005	vs #9 Louisville	W 45-14
Nov 5 2005	@ Rutgers	W 45-31
Nov 12 2005	@ Syracuse	W 27-0
Oct 14 2006	@ North Carolina	W 37-20
Nov 4 2006	vs Pitt	W 22-12
Nov 11 2006	vs Syracuse	W 27-10
Nov 25 2006	@ #7 West Virginia	W 24-19
Sep 8 2007	@ #17 Auburn	W 26-23
Sep 22 2007	vs North Carolina	W 37-10
Sep 28 2007	vs #5 West Virginia	W 21-13
Nov 10 2007	@ Syracuse	W 41-10
Nov 17 2007	vs Louisville	W 55-17
Nov 24 2007	@ Pitt	W 48-37
Sep 12 2008	vs #13 Kansas	W 37-34
Sep 27 2008	@ NC State	W 41-10
Oct 18 2008	vs Syracuse	W 45-13
Sep 26 2009	@ #18 Florida State	W 17-7
Oct 3 2009	@ Syracuse	W 34-20
Oct 30 2009	vs #21 West Virginia	W 30-19
Nov 21 2009	vs Louisville	W 34-22
Nov 3 2010	vs Rutgers	W 28-27
Nov 13 2010	@ Louisville	W 24-21
Nov 27 2010	@ Miami	W 23-20
Dec 31 2010	vs Clemson	W 31-26
Sep 3 2011	@ #16 Notre Dame	W 23-20
Nov 11 2011	@ Syracuse	W 37-17
Oct 10 2015	vs Syracuse	W 45-24
Nov 14 2015	vs #22 Temple	W 44-23
Nov 20 2015	vs Cincinnati	W 65-27
Nov 26 2015	@ UCF	W 44-3

 

Never mind

Edited August 11, 2016 by Bourbon Bull

[BayIslandBull]

2 hours ago, TheUpperHand said:

OK, I'm going to poo-poo on this and play Devil's Advocate. It's a good thought, but what would a public campaign accomplish? Billboards, for instance. Putting aside the fact that they're not a great medium for conveying this type of information -- who are we targeting with these billboards? The B12 Presidents? I'm sure we've already made presentations to them directly either in-person or through marketing materials with this, and other, more extensive information. That was much more effective, impression-wise and cost-wise. Or is this meant to target the casual fan in these towns and raise their awareness of Bulls football? If so, what would that do? There wouldn't be a couch-burning uprising in Morgantown crying for the inclusion of USF football or a sudden influx of out-of-state TV viewers who have no connection to the university. Our marketing needs to focus on owning our own market and getting butts in seats locally.

 

The point would be to change the public perception to show that we have a quality program.  Unless you are a marketing professional, I will leave it at that. 

[Paisa el Toro]

On ‎8‎/‎11‎/‎2016 at 11:20 AM, TheUpperHand said:

Our marketing needs to focus on owning our own market and getting butts in seats locally.

Blasphemy!  I agree actually agree with you, and in the post-Woolard era, USF has been doing more of this. You can see it. I just wish the local media was a lot more engaged with what USF is doing. That'll come when the wins start coming more consistently, I hope.

Edited August 12, 2016 by Paisa el Toro