I think the Big 12 goes to 14. Cincy, USF, UCF and....Houston? A team from the MWC? Sure USF has had piss poor attendance the past few years, but you can look back to the Leavitt days when we had a legit program/team on the field and the numbers we produced. WVU/USF night games at Ray Jay....
Plus we have a decent TV market. UCF/USF in a combo package.
USF in the Big 12 makes us better. More recruits, exposure, etc. Mass potential.