Forgiven me if I repeat something as I browsed a lot the thread;
First I believe that an OCS would increase attendance, but the primary driver would be students. If you don't plan to be a ray jay you won't go. However if it's on campus, and their is an atmosphere, or plans change, the walk up crowd for fans would (in my mind) be much larger on the regular. Also eliminates parking costs, some dui concerns, and time. The time helps for early games where students have to plan to be there and after a drunk night have difficulty making it early to Ray jay, but could walk up (even a little late) to an OCS. Look at student crowds for noon games at large programs and the difference between 1st quarter and 3rd is noticeable.
Relating to marketing we do a good job digitally, but that only reaches the following we have. Which is small. I'm not local any more, so I can't talk to the outreach, but it seems to be lacking. People may not agree, but a successful team with an OCS, would draw the community to USF. Mainly because they look at it as a marketing or financial opportunity. It has to be a two way street and right now it appears one-way with the hope of future gain.