Has anyone encountered this in action?

[inTransit]

University of South Florida Expands use of Dynamic Pricing

First College to Utilize SEATS Pricing System for Football Will Also Price Men's Basketball

By Digonex

Published: Monday, Aug. 6, 2012 - 5:06 am

INDIANAPOLIS, Aug. 6, 2012 -- /PRNewswire/ -- Leading pricing software developer, Digonex, announced today that the University of South Florida (USF), the first college to use its Sports & Entertainment Analytical Ticketing System (SEATS) for football, has expanded its use to include men's basketball. The USF Bulls football team will continue make use of the SEATS dynamic commerce engine this fall at Raymond James Stadium while the men's basketball team will implement dynamic pricing for their home games at the newly renovated Sun Dome for the 2012-13 season.

Ticket prices for football and basketball home games will fluctuate based on real-time market conditions such as team performance, rivalries and day of the week among other factors.

"We saw what giving fans more price options could do to broaden the fan-base for football and are excited to adopt its use for men's basketball as well," said Ayo Taylor-Dixon, Associate Athletic Director of Marketing and Revenue Development for USF Athletics. "Dynamic pricing enables us to match as many fans with the best seats possible to fill the arena and electrify the atmosphere for home games. We are looking forward to opening our new basketball facility and sustaining the energy built up from last season's NCAA Championship run."

The Bulls played at three different venues during the 2011-12 season and capped off their most successful year in program history by reaching the third round of the Men's Basketball NCAA Championship.

"USF was the first college to adopt dynamic pricing and should be applauded for their ground-breaking efforts to bring more value and thus more fans to their games," said Jan Eglen, PhD., CEO of Digonex. "Focusing on better pricing can encourage new fans to come to games while offering more options to existing supporters. This is further proof of their commitment to building top notch athletic programs."

SEATS employs a client customizable approach, making use of dozens of parameters to calculate the best price for tickets. The system also provides day-to-day ticket pricing flexibility and can broaden the ticket-buying fan base by giving fans more price options for seats that have been unused in the past or currently go unsold.

Dynamic pricing applies only to single-game ticket sales and will not affect season ticket holder pricing.

About Digonex Digonex focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. Digonex has been awarded eight patents for its innovative pricing systems. For more information, visit Digonex.com.

All products and company names herein may be trademarks of their respective owners.

SOURCE Digonex

Read more here: http://www.sacbee.com/2012/08/06/4697027/university-of-south-florida-expands.html#storylink=cpy

[jasonb56]

So this would be the end of "Static" ticket pricing for walk-ups? Say we go undefeated going into the last game, demand is high, they raise prices, or is it "Marquee" games like FSU that automatically have higher prices?

interesting concept... Is this the same system that the Ray's use?

Go Bulls!

[Matt]

its the same theory that the Rays use but the Rays set their pricing before the season starts based on how the opposing teams typically draw. how the teams do throughout the season don't play into the Rays pricing structure.

[Velcro]

I guess that explains the strangely priced $9.87 chattanooga tickets...

[Triple B]

I guess that explains the strangely priced $9.87 chattanooga tickets...

Those are for 98.7 FM, new home of the Bulls ...

[Velcro]

that would explain it too

[Skingraft]

I hope it helps

[SilverBull]

I would really prefer if the Bulls used the Amazing Supporters Seated Every Season (ASSES) System, which sells all of its tickets based of the correlation of the success of its athletics teams to support of its general fanbase. It is really an innovative breakthrough in marketing.

[Matt]

I would really prefer if the Bulls used the Amazing Supporters Seated Every Season (ASSES) System, which sells all of its tickets based of the correlation of the success of its athletics teams to support of its general fanbase. It is really an innovative breakthrough in marketing.

i agree 100%

not really sure how i feel about this system. sure- it helps capitalize on marque games and also helps the casual fan maybe pick a less than appealing game to attend but still...

[inTransit]

I would really prefer if the Bulls used the Amazing Supporters Seated Every Season (ASSES) System, which sells all of its tickets based of the correlation of the success of its athletics teams to support of its general fanbase. It is really an innovative breakthrough in marketing.

There seems to be a real market for this kind of thing. Ill start playing around with some algorithms that maximize revenue and fan participation, tailored for the USF community. Tentatively call it 'BULLS-HIT'. Think it may be a winner.