This .... It'll be great when the time comes when all our fans realize that and either buy it, or don't, with no whining about the cost. Maybe I'm wrong but I just don't see established fan bases griping about stuff like this.
Perhaps you have never met a Hurricanes, Buckeyes, Bulldawgs, or Notre Dame fan before... they gripe about TONS more shiz then any Bulls fan does.
Regarding the rags I believe in theory that if they are priced better then more people will buy them. What would be better for SBC selling all of the rags for $5.00 each or selling half of them at $8 and having eat the other half?
I'll end up buying at least one... maybe two of them since I still can't do season tickets this season.