NAM37 Posted July 26, 2012 Group: Member Topic Count: 130 Content Count: 1,867 Reputation: 218 Days Won: 2 Joined: 08/07/2003 Share Posted July 26, 2012 http://www.tampabay....rmour-deal-2018 USF's athletic department has agreed to a lucrative extension to keep Under Armour as the official outfitter of Bulls sports teams through 2018, with the Maryland apparel company providing $4.22-million in cash, $7.17-million in product and another $1.08-million in advertising during USF broadcasts. It's a significant increase from USF's original contract in 2008 -- nearly triple that five-year deal, which covered $1-million in cash and $1.8-million in product. The agreement, signed in May by USF athletic director Doug Woolard and Under Armour CEO Kevin Plank, was obtained by the Times on Thursday afternoon. Under the contract, USF will receive $625,000 in cash for the 2012-13 school year, along with $1-million in "product allowance" and another $150,000 in "marketing support" through advertising during USF broadcasts. Those annual totals increase through the 2017-18 season, which has Under Armour paying $725,000 in cash, $1.15-million in product and $160,000 in advertising. USF has additional incentive for postseason success that would bring Under Armour greater national exposure -- football's incentives go from $15,000 for a bowl appearance to $75,000 for a BCS bowl, up to $250,000 for winning a national title. Men's basketball has the same reward for a national title, with incentives starting at $10,000 for an NCAA Tournament appearance and $50,000 for a Big East title. Baseball and softball can earn $25,000 bonuses by reaching their College World Series, and other sports can earn $25,000 with national titles. Link to comment Share on other sites More sharing options...
K-Rock Da Bull Posted July 26, 2012 Group: Member Topic Count: 74 Content Count: 924 Reputation: 50 Days Won: 1 Joined: 08/04/2010 Share Posted July 26, 2012 nice! Link to comment Share on other sites More sharing options...
Gismo Posted July 26, 2012 Group: Member Topic Count: 417 Content Count: 9,688 Reputation: 1,237 Days Won: 8 Joined: 09/24/2009 Share Posted July 26, 2012 Looks like under armpit sees value in the USF brand. Funny phone auto correct but I'll leave it. Link to comment Share on other sites More sharing options...
Ghost Posted July 26, 2012 Group: Member Topic Count: 7 Content Count: 2,305 Reputation: 120 Days Won: 6 Joined: 11/29/2010 Share Posted July 26, 2012 I wonder if we looked at other offers before we signed. Not that I dont like UA or the deal, I just wonder if the school looked at any offers from Adidas or Nike. Link to comment Share on other sites More sharing options...
slick1ru2 Posted July 26, 2012 Group: Member Topic Count: 555 Content Count: 14,415 Reputation: 445 Days Won: 13 Joined: 07/25/2008 Share Posted July 26, 2012 (edited) I like UA. They are the new Nike. I'd like to see a legacy uniform added though. Edited July 26, 2012 by slick1ru2 Link to comment Share on other sites More sharing options...
charsibb Posted July 26, 2012 Group: Member Topic Count: 653 Content Count: 31,049 Reputation: 2,487 Days Won: 172 Joined: 08/30/2011 Share Posted July 26, 2012 Ad support? Does that mean we might get to film an ad for them using USF players? Link to comment Share on other sites More sharing options...
bullnupe Posted July 26, 2012 Group: Member Topic Count: 67 Content Count: 1,055 Reputation: 79 Days Won: 2 Joined: 12/04/2008 Share Posted July 26, 2012 this is good stuff Link to comment Share on other sites More sharing options...
Skingraft Posted July 26, 2012 Group: Member Topic Count: 743 Content Count: 13,357 Reputation: 2,482 Days Won: 63 Joined: 12/11/2006 Share Posted July 26, 2012 I like UA. They are the new Nike. I'd like to see a legacy uniform added though. I think that would blow my mind Link to comment Share on other sites More sharing options...
slick1ru2 Posted July 26, 2012 Group: Member Topic Count: 555 Content Count: 14,415 Reputation: 445 Days Won: 13 Joined: 07/25/2008 Share Posted July 26, 2012 (edited) I like the new logo, but didn't really see an issue with the old one. Bring it back every now and then now that the new logo is secure in everyone's minds. Plus it would be nice for us older fans and something new for younger ones. Edited July 26, 2012 by slick1ru2 Link to comment Share on other sites More sharing options...
mikemcp88 Posted July 27, 2012 Group: Member Topic Count: 14 Content Count: 2,653 Reputation: 41 Days Won: 2 Joined: 07/24/2008 Share Posted July 27, 2012 Nice chunk of change for us Link to comment Share on other sites More sharing options...
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