Even more reason to double the athletic fee per semester registration.
The university itself has to be the #1 investor into athletics/football. The marketing benefits are the real bargain. It is national brand recognition.
When I was a student in the Big East days, I wore USF gear in Los Angeles, and would have a handful of people say something about USF Football. Otherwise, they would have had no idea about USF at all, just like I had never heard of USF when I was a kid in South Florida.
It is pathetic that the University hasn't invested anything but new sod on practice fields in 20 years.