It would depend on whether beer is sold. I'm not sure what the national average is for college football games, but concerts average $12-$15 per head, so you do the math. Beer sales and parking fees is why amphitheaters were invented. That means some people will spend $25-$30 on beer while other spend nothing. Then the venue would still have the concession revenue from soft drinks, popcorn, nachos, pretzels, burgers, hot dogs, Dippin Dots, etc., etc. Then you have stadium seat rentals as well as merchandise such at shirts and hats. a small percentage
If USF would agree to sell beer and give Yuengling exclusivity they would probably pony-up a huge chunk of the cost of building the stadium.
Oh...and then there are the naming rights...
1. The Lions share of concession sales goes to the concessionaires, USF would only see a small percentage of those dollars....
2. It's unlikely that an OCS at USF will be selling beer to the masses..
3. USF Shirts and hats are sold at the RJ, and USF gets it cut.
4. USF has been trying to sell naming rights to the Sun Dome for years, how has that worked out?
1. USF would be the concessionaire and would receive 100% of the revenue.
2. Most college stadiums do not sell beer to the masses, but it was just a suggestion considering Tampa is home to Yuengling.
3. USF would get 100% of the "merch" revenue rather than just a cut.
4. Apparently whoever the folks are heading up the naming for the Sun Dome doesn't know what they're doing or simply want too much because someone would pay up if the price was right even in the current economy.
They must be asking more than 1-800-ASK-GARY is willing to pay.