Hey!! I love the 'I'm Lovin' It!'...we're trying to shout "First Down" when it's on the TV, but again, I think there's too much going on since the band is playing and some people and doing the "Go Bulls" sign, and some chanting USF, then some are singing the fight song...blah blah. I think e can get the students to chant "First Down", that seems like the easiest thing we can do to organize students right now.