UA is the best thing for us, their name and brand is rising faster in the sports apparel world...Nike sponsors the majority of the other state schools, so UA gives us the best exposure and brand awareness for sports.
Adidas is becoming more and more about casual style and less about performance gear. They are losing out to contracts to UA and schools that are with them are looking to reup with Nike or listen to UA.
Plus hearing we are doing the WW unis in November, we got a lot of talk after our last unis and it wasn't the bashing that Maryland was getting...so for marketing impressions and word of mouth is a good thing.