I understood what you're saying perfectly. My point has been that, to us, those teams are a step up, sure. And maybe some small step up in stature to the media (but not much as we've already seen). My point has been, to the casual fans which we need to persuade to come out to games and start paying attention, Oregon State, Wazzou, and most of what would be in the new Pac 12 doesn't move the needle *that much more* that it would necessarily be prudent to leap gung ho into a conference which will likely end up with a marginally better media payout, but also have a far increased travel budget.
This is my point. Unless those teams are ranked, the casual fan increase at home games will be marginal when bringing in West Coast teams. Air Force possibly being the one main exception solely for the MacDill tie-in.