Not a fan of the new academics logo?

[puc86]

1 minute ago, OcalaBull2 said:

I think it’s gotten over 100 or so since I posted this. I’m just confused as to how this logo made it out of a meeting with people thinking “man, this looks great.” Or even the possibility that this looked better than other logos. 

Because most meetings are echo chambers and people are always afraid to voice contention for fear of being labeled contentious. So you recognize they wouldn’t have hired people to rebrand it if they didn’t think there was something wrong and the people who tasked the company with creating this would only hire the best and brightest so you say what you are supposed to say, “looks great”.

[SpeedyBull]

18 hours ago, Gismo said:

I don't understand the origin or intent behind the fluorescent yellow. Normally with branding there is some kind of story or meaning or purpose for each design element? Including the colors.... this color and font has none of that. 

Agreed the apple for the academics doesn't fit. Should be classic colors. The design itself I can live with. Leave the soflo stuff for athletics and by that I am not condoning with F*CKING our athletic logo either. You leave that alone USF.