I just don’t get VPMK - first, he is silent for weeks, then he decides to engage fans on Twitter, which IMO, is the deepest of the social media cesspools?
Trying to spin a 1-7 season/4-25 coach is challenging - as you stated, some sort of Facebook Event, press conference or letter to the fans is a better bet for him. Fans will be angry regardless, but like you said, it is something and he can control the messaging much better as opposed to trading blows in the Twitter Mud.