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Syracuse's new logo


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I knew there were more.  I shouldn't of missed Stanford or Alabama or UNT.  Nevada = NCState.  I was to busy yesterday to check 'em all.

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This is a new team added to the trivia question, what pro & college teams do not have plural mascots?  ie Bulls, Braves, etc.  

Some Non Plurals:

NCAA: Tulsa Hurricane, Syracuse Orange, Notre Dame Fighting Irish, Tulane Green Wave, NCState Wolf Pack, Marshall Thundering Herd

Herd, Wolf Pack, Irish are all plural.  But Orange?  I think it's silly!

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Herd, Wolf Pack, Irish are all plural.  But Orange?  I think it's silly!

Actually, Herd and Wolf Pack are singular.  They represent a collective, singular unit.

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The Cuse AD gives some insight to name change and logo.

Jake's Take: SU's Athletics Logo    

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Many individuals have asked about the process followed in creating the new graphic identity for Syracuse University’s athletic teams. It all began in the summer of 2002 when Nike Team Sports, one of the world’s most accomplished marketing and design companies, approached SU to help us contend with a longstanding concern—how best to represent all of our 21 teams in a manner that would be consistent, readily recognizable and aesthetically pleasing while maintaining the integrity of the institution’s identity.

Each university has its own traditions and values, and each generation of fans has its own connection to an institution’s athletic program. It is critical to understand and embrace this before moving forward with an identity redesign. The objective must be to design a graphic identity that reflects no mere trend or fad, but instead is strong and able to withstand the test of time.

The first part of the process involved developing a clear understanding of Syracuse University’s identity—its history, mission and vision—and analyzing the athletic program’s existing identity package. This research stage was the most vital aspect of the process in assuring that Nike understood what exactly is Syracuse University.

We felt extremely fortunate to have this opportunity, as one of only a small select group of universities in the country to work with Nike Team Sports on a redesign effort. Nike devoted significant time, energy and expertise in researching SU’s athletic background and fans. Nike staff spent months poring over old photographs and documents in the University archives, and conducting interviews with numerous alumni and other fans, people on campus, coaches and retailers. They established a graphic direction that merged the modern architectural elements of the campus with the rich tradition of the city and the University. The slogan “Respect the Past—Represent the Future” was developed to brand our athletic program.

In its research, Nike noted that our individual sports teams were using their own ID marks and color combinations with little or no connection to an overall branding system. Nike recommended to a University steering committee that the following be developed: a consistent/refined color palette; a custom logotype trademark; and a new primary identity to be used in all SU athletic programs, communications and products.

Nike determined that we had so much athletic history and rich tradition, combined with a striking primary color and immediate name recognition—with both “SU” and “Orange”—that a complete remake of our athletic identity would be neither necessary nor desirable. Nike presented its preliminary report of findings and recommendations, along with three different design prototypes, to the steering committee (with representation from the University’s Athletics, Alumni Relations, Bookstore and Auxiliary Services departments, and student body). Then we spent many months going back and forth with refinements.

Nike’s research clearly identified that the vast majority of students, alumni, employees and community members referred to Syracuse University as “SU.” Thus, the design of the interlocking “SU” logo, created with a more aggressive, angular aesthetic look but still retaining a true collegiate feel.

Another strong consideration involved the distinctiveness of being “The Orange.” According to the National Directory of College Athletics published by the National Association of Collegiate Directors of Athletics, SU is the only Division I institution in the country to have orange as its sole official color. And SU is the only collegiate or professional sports organization with the nickname of “The Orange”—a distinction dating back to 1890, when both the moniker and the color were adopted by the alumni, faculty and student body.

So the decision to henceforth be known collectively as the Orange in lieu of Orangemen and Orangewomen is not one of political correctness or “messing with tradition.” Rather it is a return to tradition. And a commonality of spirit. In this sense, Orange is not a color, not a fruit. It is a community of fans, student-athletes and coaches united in one following, one affection. It is who we are, whether we’re proudly wearing orange and chanting “Let’s Go, Orange” in the Carrier Dome or elsewhere. We’re Orange together.

As Chris McClure, creative director for Nike Team Sports, stated very eloquently, the purpose of our work with Nike was “to create a very clean, refined and unique identity that by design fuses elements of the past with the aesthetic values of the future. We want to respect the past and represent the future.” I feel we have accomplished this. We are now able to draw all of our teams under one banner with one very powerful identity.

My sole regret in the process is with the timing of our announcement. Our intention was to have a coordinated announcement weeks later, to allow better opportunity to inform our alumni, students and other many fans. The accelerated timetable was predicated by media reports that broke the news. Team uniforms will not be ready for quite some time. We are just beginning to integrate the new graphic identity into our athletic operation. And much of the apparel and hard goods with the new “SU” and “Orange” marks is not yet available. While merchandising is not a driving force behind our efforts—yes, it is one reason for Nike’s involvement, but not for the SU Athletic Department, which receives no money from merchandise sales or licensing—still it is unfair to tease fans with images that are not yet part of the marketplace. I am assured that this will be rectified soon.

More important to me than the merchandise is the appearance of our teams. In the long history of our program, SU has never had one strong, unified logo. We’ve had up to 20 different logos on our athletic apparel. There has been no consistency. Now we do, with our new graphic identity program, and with the striking interlocking “SU” and an emphasis on orange in our uniforms. I believe the bright orange “SU” on a dark blue or white background will be as readily recognizable and distinctive as the Michigan maize “M” on blue, or the white Oklahoma “OU” on red, or the “UCLA” blue and gold combination.

It would be a tremendous compliment to our student-athletes—past, present and future—and to all those who cheer them on.

Sincerely,

Jake Crouthamel

Director of Athletics

PS I have no idea whats up with all of those numbers in this article. I just cut and paste from suathletics.com

AD sounds like George Castanza: "It's not a lie, if you believe".

I like his quote :"In this sense, Orange is not a color, not a fruit."

Ok...someone please go break the news to this guy.

KL

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Maybe it's like William the Orange, from the house of Orange.

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Actually, I think it might be.  I just found this.

Go ahead. Be proud to be an Orangeman. Wear orange with pride. But just a tip: Be careful being proud to be orange in Ireland.

Studying abroad at the University of Limerick in the Republic of Ireland this year has taught me a lot, primarily: Don't say you are an Orangeman. The Orangemen are members of the Orange Order, a Protestant Brotherhood dating back to the 17th century when followers of William the Orange fought for their religious freedom against Catholicism. Today the Orange Order (called loyalists, or unionists) is often in the middle of violent clashes between Catholic republic/nationalists both in Northern Ireland and the Republic.

As much as other parts of the world would like to think the 'troubles' between Catholics and Protestants in Ireland is a thing of the past, it is still a huge cause of violence and division in the two countries. Being in a country that is nearly 90 percent Catholic, it is not uncommon to come across anti-Semitic situations on a regular basis.

So simply a word of advice: if ever in Ireland, whether it be the North or the Republic, be aware. Wearing a 'Real Men/Women Wear Orange' shirt could get you in trouble (particularly around Celtic Football Club supporters, a Catholic-founded soccer club still very "in touch" with their roots). So be proud to be orange. But maybe you should keep in the States.

Molly Donahue

Junior Exercise Science major

University of Limerick

It would kind of give new meaning to any Notre Dame v. Syracuse games.

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Actually, I think it might be.  I just found this.

It would kind of give new meaning to any Notre Dame v. Syracuse games.

Won't find another country that LOVES Americans more then the Republic of Ireland!!!

Their tourist industry is BOOMING over there...plus their economy has done a 180 over the past 5-8 years since they joined the EU.

Now...someone in Northern Ireland might look at an American and say "What they hell are you going here??"

Nicest people in the World...in the land of Ireland!!

(Not a bad statement for a person who is a Protestant!)

One of the best places to stay....Ashford Castle!! Oh, its haunted too!

http://www.irish-manors.com/ashford.html

http://www.ashford.ie/welcome.htm

Also, try the Kilkea Castle. Great Golf Resort too!

http://www.kilkeacastle.ie/

Whatever you do...try and stay in as many Castle's as you can. They are a BLAST!

KL

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Guest CuseMike

Syracuse's only official color is Orange.

Blue is thrown in there sometimes, but it isn't an "official" color of SU.

Others schools' official colors:

University of Tennessee: Orange & White

University of Miami: Orange, Green, and White

Clemson: Orange & Purple

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It looks like an "SJ"

And what's wrong with that? :)

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