It is, and it isn't about CJS.
Evaluate the big picture, and the future trajectory.
Edit: Not sure if you're on twitter. If not, you've missed the flood of tweets @CJS/Athletics/Football/Mkelly from many enthusiastic fans excited about renewing/buying season tickets--IN JANUARY. This IS something worth bragging about because, again, we don't typically see this sort of reaction from fans. It's a good thing, be happy and optimistic!