Forgive my ignorance, as I am not privy on the printed-media business--but the most sense I can make of a local newspaper is to cover the local stories and sports organizations first (60-75%?) and then regional and national news stories after that?
I don't think anyone is asking the Times to print daily stories about the Bulls, the issue I have is the same as the OP's--I don't want to see the Gators, FSU, Hurricanes, the Tide...etc with big bold print on the top of the sports section Sunday morning. Just like readers won't want to see stories about the Dolphins in the Monday morning edition.
It SHOULD be the Lightning, Buccanneers, Bulls..etc--everyone else should be secondary whether the readers are concerned or not.
If people want to read about the Gators, then they need to subscribe to the Gainesville Sun.