0 USF shirts in team store.
...
Realistically, though, I don't know that this is something that I'd blame on the airport. Sports Scene rents the space for them. I don't know that the airport can mandate that they carry a specific teams gear. Aside from controlling sale of alcohol and a few basic morality standards, the airport is going to let their clients run their business the way they feel. Meddling in their affairs will prevent other retailers from setting up shop at TIA.
I also can't blame the store -- they're trying to make a living. If they felt that there was a profit in carrying USF apparel, they would, but in all likelihood UF and FSU are out-selling us so what incentive is there for them to carry USF stuff? Hell, the other day when I was at target, they were carrying four teams' apparel: USF, UF, FSU, and Wisconsin. Why? Well, either there was a shipping area or there's some marketing data that says that there are Badgers alum or transplants in the area.
Until the community truly embraces the Bulls and buys the merch, you're going to continue to see this. As it has been since the beginning of the program.
I guess we could potentially rail on TIA for not opening their own independently operated team store at a loss, so grab your pitchforks boys!