I still contend there are ways that we can capitalize on this given some of our lower contract values while being in a fairly large market. Want to go to a school where you can have your own shoe deal, soda, sports drink or any other thing athletes typically get their big sponsorship dollars from? Florida, FSU and Miami aren’t giving up those sponsorship dollars any time soon but thanks to our low valuation it probably makes sense for us (or at least it’s worth exploring).