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Pat Julmiste, SFL #108

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I am sure it was the exact opposite.

USF's new logo isn't pointless; [sOUTH PINELLAS Edition]

PETE YOUNG. St. Petersburg Times. St. Petersburg, Fla.: Jul 16, 2003. pg. 6.C

Three secondary logos also were unveiled: "USF" and "Bulls" with the letter "U" in each taking the form of the primary "U" logo, plus an alternate logo, a crest with a side view of a Bull head and USF across the top. The extra logos add marketing flexibility.

The new logo is emblematic of a shift to be identified mainly as USF instead of South Florida. None of the logos, which were designed by the Silverman Group, has the words South Florida. It is a move several schools have made, including Conference USA rival UAB (Alabama-Birmingham

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