I think you're on the right track. The factor is by lowering season tix prices you up your retention rate for the next 2-4 years. And lord knows we need it. If we are drawing 17k for a Thursday game this year, what do you think we draw next season?
Sure you may need to sell 20k more tix to breakeven this year, but isn't our mission for the long term? Come out and see what you're missing? Converting half-ass gator/noles/canes fans to usf fans is invaluable
Ps. I'm sure someone will want to tell me it's better to make a few K more per game with less people than lowering the price point. I work in social media marketing. Tell me what trends across the country on Twitter next ESPN game.
A) usf has no fans
b) usf only sold out because tickets are $10
Econmonics works both short term and long term.