I completely agree Bear. I would love to see the administrations strategic plan, if they have one, in making this happen. They need to go beyond media campaigns and price deals and get feet on the ground to make the case to all communities (frats, Tampa citizens, corporate, etc.). This is cultural issue that needs to be changed. Now, maybe they are indeed doing some of this however, it is not working so the message and process needs to change. The lack of attendance will hurt us for better bowls and more importantly moving into a better conference. Thus, this needs to be job 1 in my opinion by Harlan and others on campus.