Ahhhh good ol capitalism at it's finest. Find a product that will sell, market it, start raising the profit on the product until you find what the market will bear. Obviously, in sports, we haven't found what that number is. We have a $5.5 BILLION dollar stadium, a $700 MILLION dollar baseball player, college kids making SEVEN FIGUREs for playing, etc. We have not found the top of the market yet. I'm mostly with @Outlaw on this one. Although I do donate a minimal amount to the collective and athletics, I have reached my limit on what I will donate. I know that I will soon be priced out of the market, but that's ok because someone else will pay my way to enjoy it in a different capacity the future.