I appreciate the "Purist" approach - I often take it myself. However, practical considerations factor in. We're not talking about college football or our Mighty Bulls. We're talking about an entertainment industry (television broadcasting) taking away enjoyment of their own product to increase revenue. In their model, they remove all of the enjoyment down to the level where fans will start dropping off and then stop. Purist fans will impugn the fandom of anyone who complains, aiding the networks. Human beings, being quite adaptable, will learn to live with the reduced enjoyment and the line will then be moved down. But it is still enjoyment lost. It happened with cable TV. Commercials were not as common as broadcast TV in the beginning. And then, it incrementally advanced. Like boiling the frog.
Ok, no big deal - nothing lost. Well, I remember when we didn't go to commercial break after every punt or kickoff. Injuries and long reviews were when you got most commercials. During that time the network used the time to speak about your team to all viewers, update you on other games going on, and explain details about the current game. You know - things I used to enjoy. It's not just longer overall game time. It's a further removal of enjoyment.
Removal of enjoyment will often elicit complaints. Go figure.