Yes. The price went up. But you can pay over 8 months with no interest. That's $40/mo per seat if you sit on the 20 yard line. Less if you don't mind the end zone or corners.
Do I like paying more for things? No. But it's life. Gas isn't 5¢ a gallon anymore and bread costs more than 15¢. I'd rather have my season ticket money go to USF than the Bucs or Rays.
#gobulls