No one is denying the existence of the Varsity Club, it’s promotion or the benefits one may receive from joining. The question is what should be done for people that didn’t have any interest in the other benefits in the club, they were only interested in the free tickets so they didn’t sign up. The tickets did not previously have a Varsity Club requirement so they didn’t join and did not give any updates to their contact information. They then show up to the stadium like they have for many years and then learn of the policy change, it would probably draw in more members to alert them of the change, give them information on the club, collect their updated contact information and give them a free ticket for the game than it does to slam the door in their face and lecture them on the foresight they should have had that the policy would change at some point.