And their marketing, whether its staying out in front of the media or its branding, which is far more noticeable-as evidenced by the article written by the school and posted a few pages ago. To think their only advantage is base on their season last year is myopic, but I'm sick of discussing them. It was supposed to be about what we can do to elevate notoriety, since if they can do it, we should be able to as well.