Sorry, just some constructive critisism here but they really need to do something about their website to increase online sales (and no I'm not talking about the recent issue with pictures not loading). I have been on the site in the past and it seems like most of the stuff is outdated and the newer things aren't on the website. I mean if you look at the site, they have old football jerseys from maybe 3 seasons ago marked at $70? (new ones at the bookstore are that price) Adidas Big East basketball jerseys for $80? (This may be in part because I think they don't sell under armour gear anymore, I'm guessing it was too expensive to keep in stock). They also have a whole section on the left hand side for "Notre Dame Game Gear", which also screams dated. Presentation is a big part in selling merchandise, especially online.
Also, do they even sell anyhting graduation related? Dipolma frames? Announcements? Maybe a rental service for regalia? I know I had to buy my masters regaila outright but would have been nice to be able to just rent it for a cheaper price.
I agree that we all need Bulls Outfitter to succeed, otherwise the bookstore will basically have a monopoly on Bulls gear in the Tampa Bay area, but they do need to work on some things on their own to get more business in and find other revenue streams in a down market.