3rd year student here. Always front row. If you've been to games this year, I'm the guy that wears the animal on his head. Anyways, the chant is actually "boing" when the opponent dribbles, and "wooo" when he passes. Yeah it's stupid, but it's something we try to do to get people involved because it's easy. No real words to memorize.
We try to get chants, cheers, etc started from our portion of the student section, but it just seems like no one else is interested. Not hard stuff either. Seems like none of them want to get off their ass and yell. It sucks, but we're doing our damnedest to try and get more students involved.