Thats what I think of everytime I hear or read this....
"We had an inside play called initially," he (HOLTZ) said. "We had been having some success up the middle. It wasn't half a yard. It was a yard and a half, a little bit longer. We felt as much as we had gone inside, Coach Fitch mentioned we could get on the perimeter with the Big T, which I thought really was a good idea. As much as we had run quarterback sneaks and fullback bellies and things like that up inside, we didn't execute. We ran right by one defender. Again, I don't think it's as much the play call as the job we did executing the play. They did have the middle of it loaded."
http://www.tampabay.com/blogs/bulls/content/usf-coaches-explain-wide-run-play-fg