The numbers do not support this reasoning at all. There used to be a greater thirst for the product, greater ticket sales, greater merchandising dollars and overall greater money coming in without even accounting for inflationary value (it is 50 percent in that time period in cast you are wondering, which makes sense when you look at the expense growth) what has changed is what we are selling and our inability to generate new fans. The market is never wrong and if it is telling you that what you are selling does not work then it is on you to change what your product is and not expect the market to change their tastes.
Our entire budget now made up of athletic fees and subsidies with a burden to the few remaining fans that continue to support our failed leadership, while they make no effort to capture a greater market share by making a drastic change to their failed approach. Do your job and right the ship as your failure has nothing to do with the fact that you are luckily enough some people are willing to give their hard earned discretionary spending to your continued failings.
The Titanic did not sink because it didn't have enough first class passengers it sunk because the crew that was tasked with navigating the ship decided to hit an iceberg, at least they had the decency to not continually ask for money to cover their failings as it inevitably sunk anyway. Let's say I wire $20,000,000 to MK today, what do you think honestly changes that will increase revenue going forward? My guess is that they would just pay back the school for the huge deficit they have been running at and not a **** thing because if you actually have an idea you start on it and if it is actually a good idea the money follows with it incrementally.
YEAR
TICKET SALES
CONTRIBUTIONS
RIGHTS / LICENSING
STUDENT FEES
SCHOOL FUNDS
OTHER
TOTAL REVENUES
2019
$4,600,251
$5,153,552
$11,664,402
$17,204,934
$14,828,617
$1,594,013
$55,045,769
2018
$3,135,907
$2,270,658
$14,071,157
$17,260,039
$6,706,651
$2,111,701
$45,556,113
2017
$6,071,874
$2,566,098
$16,352,125
$17,079,235
$4,424,495
$3,466,511
$49,960,338
2016
$3,036,967
$2,942,660
$15,435,038
$17,032,220
$6,370,829
$2,343,105
$47,160,819
2015
$4,206,566
$2,454,618
$16,076,507
$16,749,669
$5,024,903
$966,749
$45,479,012
2014
$4,980,088
$3,719,221
$17,583,995
$16,450,523
$4,905,447
$744,654
$48,383,928
2013
$6,888,742
$2,442,458
$16,357,767
$16,248,285
$1,455,486
$1,673,520
$45,066,258
2012
$6,023,919
$3,053,827
$15,645,668
$15,534,732
$1,153,918
$2,162,336
$43,574,400
2011
$5,828,048
$2,735,003
$14,628,344
$15,231,708
$1,329,909
$2,195,111
$41,948,123
2010
$6,414,049
$2,893,587
$13,946,663
$13,026,289
$1,158,748
$1,751,603
$39,190,939
2009
$6,420,512
$2,932,840
$12,941,642
$12,477,155
$1,302,559
$1,911,463
$37,986,171
2008
$6,717,314
$2,842,750
$10,426,662
$11,553,648
$1,267,614
$2,127,825
$34,935,813