I think you missed jjlove's point. It's the investment in the future, probably not near future, but future none-the-less that builds the program. Unfortunately I think it's alumni fans as much as yearly fans that have to buy into that investment agenda.
It's a tough decision when you don't see any reason. I think it's like the stock market, you either gotta be in it for the long run or be a day trader. Instant gratification or a vision of where you want to be in 15 - 20 years.
It's hard to see a bright future when your ad and head football coach are ripping off the university and bringing the program down. If we were heading in the right direction I'd agree with you, but we are so poorly run its laughable. If USF was a true business the stock holders wouldn't be investing they'd be selling