I find it helpful to think about the things you like doing with the money also I think its not lying when everyone knows its a lie, I like to think of it as polite society, Like telling people its nice to see them, their outfit is flattering, you like their haircut, did they lose weight, their question isn't stupid, they aren't getting downsized, no one got bonus, everyone is cutting back, they weren't accidentally invited, of course you remember them... It's polite to say college sports are about education and you get paid handsomely to say it and so you say it or someone else does, same as it ever was...