We will do a simple one
There were not enough students at the game
It is possible to get students to a game even today having not moved the stadium
Students historically report a lack of awareness about the games, this should probably be an easy fix with gorilla marketing (make an oculus app that has them at the game in an exciting environment and demo that to them with a chance to win the oculus).
The next step is to ask them what would get them to a game and inside (not the people that actually make it to the game and inside because these people are outliers) and respond to that.
Lots of students have made it to tailgates but not graced the doors of Ray Jay, have a pregame, halftime or post game concert.
Students want to keep drinking but can’t afford it, subsidize their beers with college night discounts.
Get rid of the running of the bulls and have students walk them out with some form of interactive component
I’m not a kid at USF so I’m not exactly sure what they are looking for but ask the market, try new things and create exposures and brand awareness.
IT’S NOT HYPOTHETICAL WHEN YOU CAN VISUALLY SEE THE RESULTS.
If we were getting the results we wouldn’t be having these conversations but since what they are trying isn’t working and we don’t visually see anything new or different taking place is a problem.