- Conference realignment is - first and foremost - about the football bidness. Plain and simple. Touting academic excellence is a fig-leaf, so the process doesn't look so much like the bottom-line business it really is. Who-plays-who on Saturday is what pays the bills. I could trot out that tired old adage about filling the stadium to watch a kid do a chemistry experiment, but I won't. Any university has a lot of moving parts, and at times, those parts seem to be working against one another. It's an interesting observation as to where schools fall academically within conferences, but I don't think athletic conferences really consider that when it comes to expansion.
Lemme ask you: if another part of the equation was cutting schools that don't perform heavy lifting and contributing to the bottom line, you think their academic prowess (AAU inclusion) would be enough to save them? I'm dropping Best & Brightest University because of their perennial losing record and bringing in Middle o'the Road University because they have a better football program that does generate eyes on screen (which is what advertisers want)? Which is more important - not in the grand philosophical sense of what a university is - but in the bottom-line business?