Agreed. The Big12 has seen the death of the lowest-regarded major conference before when it watched the BEast get picked apart for its scraps with the leftovers moving down a level.
Now the Big12 is in that same precarious position as the former BEast (lowest man on the totem pole) and they have to know the ONLY way to stop the death of the conference is to bring in additional teams. That most likely means bringing in the best of the next best conference - the AAC - which opens the door for a jump back to the big boy table.
When this happens, USF has to be in a position (financially, department-wise and product-wise) to capitalize on this opportunity, as it’s pretty clear there is going to be a 64-team true FBS, with the also-rans being relegated to AAA status.