Question for B&BH: When whatever team wins the Super Bowl, will they start selling those championship shirts as well? My guess would be no. If you won't do it against the Bucs, don't do it against the Bulls. "But there are lots of Gators fans in Tampa," come the retorts. Yes, but we live in relocation paradise, there's a critical mass of any team's fans here. Further, you are less likely to be repeating a market with ____ championship tees as than you are with Gators championship tees, so there may be even a greater potential for profit. And yet somehow, I get the feeling that they wouldn't do it. Again, if you wouldn't do it to the Bucs, don't do it to the Bulls.