Interesting find.
The chart in the link you provided has us at 53 and UConn at 52. Was there another link somewhere in the article. I don't UCF ranked at all on the chart. It looks like Pittsburgh is number 65, not UCF. According to the article, these rankings are for the 2011-12 season. With that in mind, it wouldn't have taken into account our 3-9 record this year and conference mess, so we probably dropped.
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The chart just shows a ranking of selectively chosen universities. Not all of them in order.
Try this one for the interactive chart.
The interactive chart you are linked to if for 2011 evaluations. The one in the first link is for 2012. The value represents what the price of the program would be to a buyer.
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Imagine if the top 14 schools formed their own [big Money] conference:
Big Ten/12/Independent Division
Michigan
Nebraska
Penn State
Ohio State
Notre Dame
Oklahoma
Texas
SEC Division
Tennessee
Florida
Arkansas
Georgia
Alabama
LSU
Auburn