Dave, things have only just begun to change, and only very recently. "Ko-shay" (I write phonetically because I'm uncertain of how to spell his name), the new marketing director, has instituted a lot of new draws AT the events. He's got work to do marketing FOR the events. For example: between the complete failure of SG this year to care about traditions like Midnight Mania and the lack of knowledge on the part of Athletics concerning HOW to market directly to students (particularly student-to-student), the attendance at Midnight Mania was lower than I've ever seen (and I was a freshman when you were in office the second time and Emcee'd). The lower levels were not even one-third filled, it was terrible. Athletics printed a few posters and put them up on campus, which is NOTHING compared to what SG did in the past (and SHOULD have done this year had they not scoffed in the face of our tradition). I know personally of students who would have helped the marketing effort immensely whose offers were not taken advantage of by Athletics employees. That being said, the event had new touches that indicated promise, such as bringing the players into the Dome in a stretch limo (literally, onto the floor), professional Emcees (which you or I could TOTALLY have done better than, frankly), and a shirt-launching gun. I would look for a lot more from "Ko-shay" in the near future, he's motivated, at every event, beginning to be known by the student body, and has brought in a lot of new ideas.