UF standards of entry are higher than USFs. I can't blame them for that line of schtick. Theyt assume someone would rather go to the highest rated institution regardless of what surrounds that institution. For me-- USF was a perfectly acceptable alternative to going to the University of Illinois. I got to be close to my folks, live in a city with lots to do, and save a little money as USF wasn't as expensive as either UF or U of I. Had I grown up in Flroida, maybe it would have worked out differently since I had no idea how much people care about where you get your degree from in this state-- whether they tell you about it or not. I would not have changed anything though-- can't look at it that way.