I am willing to bet you have never even looked at a "top ten most well known schools in America" list. So why claim it? Do you even fact check? A simple google search? Let me do that for you. Disclaimer: I did this in under a minute.
Here are some relevant lists I found:
http://colleges.usnews.rankingsandreviews.com/best-colleges/rankings/national-universities
http://www.usnews.com/education/best-colleges/articles/2012/01/24/the-most-popular-national-universities
http://www.timeshighereducation.co.uk/world-university-rankings/2011-12/world-ranking/region/north-america
http://www.forbes.com/top-colleges/list/
Are you seeing a trend yet? Where are all those popular SEC schools?
UPenn may not sell merchandise for their chess team or compete for BCS championships in football, but have you checked out their endowment?
"Penn said its endowment stood at $6.8 billion at the end of June, up from the $6.58 billion reported a year ago when the school earned an 18.6 percent gain on its assets." (http://www.reuters.com/article/2012/09/21/pennsylvania-endowment-idUSL1E8KLI5020120921)
Compared to... say, Alabama: $616,925,376 (http://colleges.usnews.rankingsandreviews.com/best-colleges/university-of-alabama-1051)
What has USF taught you lately? Did you take a bunch of easily online classes?