This.
Sustained success or a win versus nationally relevant teams to get people talking about USF.
Unless you're in Tally or Gainesville, sports fans in FL need sustained success from their team to get fans to the games. Bulls, Bucs, Hurricanes, Jags, Panthers, Dolphins and Rays all have issues. Lightning have turned it around under Vinik(Bucs being down has helped) recently, but they've had their issues in the past.